Essentia's Sale: 50% Off Almost Everything — and How It Compares

Sale season is here, and almost every clothing brand in Pakistan is shouting "up to" something. But "up to 70%" often means a handful of items at 70% and most of the store at 20% or nothing. So we checked what is actually discounted — at Essentia, and at eight other popular brands — so you know where your money goes furthest this October.

What is on sale at Essentia right now

• 96% of everything in stock online is on sale — 1,761 different articles.
• The minimum discount is 50%. There is no "10% off" filler — half price is the starting point.
• Winter pieces go up to 80% off, and selected items reach 85% online (up to 90% in some stores).
• Every category is included: T-shirts, sweatshirts, sweaters, pants, shirts, shorts, tops, frocks, co-ords and jackets.

At Essentia the sale does not start at 10% — it starts at half price.

The best winter deals: up to 80% off

Winter is coming, and the deepest markdowns are on the warmest pieces. Men's collar sweatshirts that were Rs. 4,499 are now Rs. 900, fleece sweatshirts are down from Rs. 4,999 to Rs. 1,000, and the colour-block sweater has dropped from Rs. 6,999 to Rs. 1,750.

How Essentia's sale compares with other brands

We looked at the official websites of eight well-known Pakistani brands on 12 October 2026, comparing each item's original price with its sale price — not just the banner. Here is what we found:

Brand	How much is on sale	Typical discount
Essentia	96% of online stock	50% minimum, up to 80–85%
Engine	About 82% of stock	Mostly 50%, many at 70%
Diners	About 81% of stock	Mostly 40%
Outfitters	About 70% of stock	Mostly 50–53%
Charcoal	Most of the stock	Mostly 50%, up to 70%
Lama	About 45% of stock	40% or 60%
Breakout	About 37% of stock	Flat 50%
Cougar	Sale section	50%
Bonanza Satrangi	Small sale section	20–60%

Figures checked on each brand's official website on 12 October 2026. Sales change often, so prices may differ by the time you read this.

What this means for you

• Widest choice: with almost the whole store on sale, you are not limited to leftover sizes or last season's odd pieces.
• No small discounts: several brands mix 20–40% items into their sale; at Essentia nothing in the sale goes below 50%.
• Deepest on winter: sweatshirts and sweaters — the pieces you need right now — carry the biggest cuts, up to 80%.

Deals for kids

Kidswear is part of the sale too, from everyday basics to cosy hoods.

How to get the best from the sale

1. Start with winter: the 70–80% pieces are the best value and the most limited.
2. Check your size early: popular sizes go first during a sale.
3. Shop online or in store: the sale runs on essentia.com.pk and in Essentia stores; some store-only markdowns go even deeper.

Browse the sweatshirts, sweaters and the full men's and kids' ranges — or start with the deals below.

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